Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
The Most Useful Field Guide Ever Written on How to Drive Desirable Customer Behavior on Line
02:39 • 3min
Are You Using Too Much Data?
06:01 • 2min
The Data Driven Way to Win Customers Hearts
08:19 • 4min
Don't Ask the Right Questions
12:27 • 2min
How Much Is This Customer Worth to Us Forever?
14:25 • 2min
How Do We Measure Lifetime Value?
16:38 • 5min
Are We All Going to Follow the Same North Star?
21:24 • 6min
Do You Know What You're Missing?
27:04 • 2min
The Social Media Strategy Question for Nhon
28:57 • 3min
The Role of Chief Digital Officer, Chief Strategy Officer
31:46 • 3min
The Relationship Between Marketing and Computer Science
34:20 • 2min
Don't Overthink the Problems
36:46 • 5min