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How to Use Analytics to Make Better Social Media Decisions

Social Pros Podcast

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The Relationship Between Marketing and Computer Science

The book converted the data driven away to win customers. So much of your book really leverages the idea of relationships in psychology as much, or in some cases, even more, than data science. My question for you is, if you were advising an aspiring marketing student still in college, would you tell him to take more psychology classes? I would say more. But i'd be even broader than that. By working across other disciplines, you understand how those people see the world and organize their problems.

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