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How to Use Analytics to Make Better Social Media Decisions

Social Pros Podcast

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Don't Ask the Right Questions

Marketing is a user of the data that's collected. They are not necessarily driving the engineering or product road map for what they collect. Most of the research says that the best time you ask questions is actually after the check out process is completed. On that thank you page, that's where trust is at its highest. And then there's a part of curiosity in companies that i'm actually disappointed has been dampened.

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