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How to Use Analytics to Make Better Social Media Decisions

Social Pros Podcast

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Are You Using Too Much Data?

Aneal: Marketers are drowning in data to day. From your perspective, how do we help them learn to swim? Aneal: Less than ten out of every hundred decisions are made using data. If the bar is not to become a perfect company and to use data in a hundred of your decisions it's not to do 50 % of your decisions. It's just to be better than the competition you're against.

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