AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Invest Like the Best with Patrick O'Shaughnessy
Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]
Sep 15, 2020
49:24
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Focusing on the psychological value and emotional impact of a product or service can lead to greater success and customer loyalty.
- Specialization and reputation in business can command higher prices, build trust, and attract loyal customers.
Deep dives
The Power of Psychological Value and Framing
In this podcast episode, Rorie Sutherland, Vice Chairman of Ogilvy & Mather Group, discusses the importance of psychological value and framing in business. He argues that focusing on how a product or service makes people feel, rather than just its functionality, can lead to greater success. He gives examples such as Apple's emphasis on user experience, the psychological value of a dishwasher being to hide dirty dishes, and the success of psychological moonshots like Uber and Dyson. By understanding and leveraging psychological insights, businesses can create unique and impactful offerings.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode