Invest Like the Best with Patrick O'Shaughnessy cover image

Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]

Invest Like the Best with Patrick O'Shaughnessy

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The Value of Direct Mail in a Digital Age

This chapter examines the effectiveness of direct mail as a marketing strategy amidst the prevalence of digital communication. It highlights the value of physical mail in fostering personal connections and its surprising appeal to younger audiences.

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