#1286
Mentioned in 9 episodes
Alchemy, The Surprising Power of Ideas That Don't Make Sense
The surprising Power of Ideas which don't make Sense
Book •
Rory Sutherland's "Alchemy" explores the surprising power of ideas that don't make sense from a behavioral economics perspective.
The book challenges conventional wisdom in marketing, advertising, and decision-making, highlighting the importance of seemingly irrational factors.
Sutherland uses numerous anecdotes and examples to illustrate how seemingly illogical approaches can yield unexpected results.
He emphasizes the role of emotion and perception in shaping consumer behavior and decision-making processes.
The book offers valuable insights for anyone seeking to understand and influence human behavior.
The book challenges conventional wisdom in marketing, advertising, and decision-making, highlighting the importance of seemingly irrational factors.
Sutherland uses numerous anecdotes and examples to illustrate how seemingly illogical approaches can yield unexpected results.
He emphasizes the role of emotion and perception in shaping consumer behavior and decision-making processes.
The book offers valuable insights for anyone seeking to understand and influence human behavior.
Mentioned by
Mentioned in 9 episodes
Mentioned by 
Rick Rubin as a book containing counterintuitive theories on marketing and human behavior.
Rick Rubin as a book containing counterintuitive theories on marketing and human behavior.
1,267 snips
Rory Sutherland
Mentioned by 
Steven Bartlett as an essential book for those in business, highlighting its applicable principles.
Steven Bartlett as an essential book for those in business, highlighting its applicable principles.
234 snips
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
Mentioned by 
Georgia Ritter as a book written by 
Rory Sutherland about the importance of irrational ideas.
Georgia Ritter as a book written by Rory Sutherland about the importance of irrational ideas.
19 snips
How To Stay Creative & Entrepreneurial in a Rational World, with Rory Sutherland, Advertising Legend
Mentioned by 
Shaan Puri while discussing the book's insights into perception and its impact on user experience.
Shaan Puri while discussing the book's insights into perception and its impact on user experience.
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