Join Rory Sutherland, Vice Chairman of Ogilvy UK and a pioneer in behavioral science, as he delves into the importance of creativity in a data-driven world. He passionately argues that irrational ideas can revolutionize industries, even suggesting Elon Musk launch a trailer business! Explore why the Industrial Revolution thrived on marketing and how consumer capitalism impacts family time. Rory also shares thoughts on AI's capabilities versus human creativity and innovative solutions for electric vehicle adoption, making for a dynamic and enlightening conversation.
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insights INSIGHT
Entrepreneurs Drive Market Creation
Rational, data-driven decisions by all actors often lead to monotonous and self-defeating outcomes.
Entrepreneurs explore underexplored spaces, driving market creation rather than mere market exploitation.
volunteer_activism ADVICE
Reframe Problems Creatively
Reframe problems in human and perceptual terms, not just mechanical specifications.
This shift opens up more creative and effective solutions beyond traditional engineering approaches.
insights INSIGHT
Marketing Fueled Industrial Revolution
The Industrial Revolution thrived partly due to sophisticated marketing, not just science.
Persuasion is essential to adoption of innovations, making marketing crucial in technological progress.
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Alchemy, The Surprising Power of Ideas That Don't Make Sense
The surprising Power of Ideas which don't make Sense
Rory Sutherland
Rory Sutherland's "Alchemy" explores the surprising power of ideas that don't make sense from a behavioral economics perspective. The book challenges conventional wisdom in marketing, advertising, and decision-making, highlighting the importance of seemingly irrational factors. Sutherland uses numerous anecdotes and examples to illustrate how seemingly illogical approaches can yield unexpected results. He emphasizes the role of emotion and perception in shaping consumer behavior and decision-making processes. The book offers valuable insights for anyone seeking to understand and influence human behavior.
Creativity, a Short and Cheerful Guide
A Short and Cheerful Guide
John Cleese
John Cleese's "Creativity, a Short and Cheerful Guide" offers practical advice and humorous insights into fostering creativity. Cleese blends personal anecdotes with psychological principles, emphasizing the importance of play and experimentation. He challenges conventional notions of creativity, arguing that it's not a mystical gift but a skill that can be developed. The book encourages readers to embrace their inner child and overcome self-doubt. Cleese's witty style makes the complex topic of creativity accessible and engaging, inspiring readers to unlock their creative potential.
The master and his emissary
The Divided Brain and the Making of the Western World
Iain McGilchrist
This book argues that the division of the brain into two hemispheres is essential to human existence, allowing for two incompatible versions of the world. The left hemisphere is detail-oriented, prefers mechanisms to living things, and is inclined to self-interest, while the right hemisphere has greater breadth, flexibility, and generosity. McGilchrist takes the reader on a journey through the history of Western culture, illustrating the tension between these two worlds as revealed in the thought and belief of thinkers and artists from ancient to modern times. He argues that the increasing dominance of the left hemisphere in today’s world has potentially disastrous consequences.
Hello everyone and welcome back! Thanks for your patience with this episode - it’s been a busy few weeks. Today on the podcast we have Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice at Ogilvy.
Rory doesn’t have a side project that we discuss, but he does have some of the sharpest insights on creative thinking and how to stay creative.
Rory is arguably one of the most influential behavioural scientists in the world - his TED talks have over 7 million views. He also writes a column for the Spectator, serves on the advisory board of The Evolution Institute, and is the former President of the IPA (Institute of Practitioners in Advertising). Rory is a master of creative thinking and new ideas. He’s written a best selling book called Alchemy: The Surprising Power of Ideas That Don't Make Sense - all about how irrational ideas matter in the age of the rational. In this podcast we talk about all sorts of things - if you’ve come across Rory before you’ll know quite how unwieldy conversation with him becomes. We talk about why he would love to sell air conditioners, why Elon musk should build a modern day trailer business, why he thinks the Industrial Revolution was largely because of good marketing, the homogenisation of modern society, and if he believes AI can ever replace an irrational human mind, and how to sell climate solutions that change behaviour. It’s quite the conversation, let me know what you think via comments!
Looking for coaching to help you find your own voice and be more creative? Head to outofhours.org/coaching
Out of Hours: The Podcast 
