How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Dang Foods: Vincent and Andrew Kitirattragarn

Jan 24, 2022
01:07:36

Podcast summary created with Snipd AI

Quick takeaways

  • Dang Foods started by transforming toasted coconut into snack products, expanding from coconut chips to rice crackers and energy bars.
  • Utilizing social media influencers like Courtney Kardashian and media exposure helped boost brand visibility and market presence.

Deep dives

Building a Brand: From Trade Shows to Grocery Stores

Dang Foods, an Asian American snack brand, was built by Vincent and Andrew by taking a Thai ingredient, toasted coconut, and turning it into a snack product. They started by getting table space in trade shows to create awareness and later secured deals with retailers like Whole Foods and Safeway to distribute their coconut chips.

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