Vincent Kitirattragarn

Vincent and Andrew Kitirattragarn, co-founders of Dang Foods, open up about the emotional turmoil of stepping away from their beloved snack brand inspired by their heritage. They discuss the impact of the pandemic on their business, navigating layoffs, and tough decisions that tested their resilience. The brothers share a touching story of a serendipitous encounter that offered hope for the future, as well as their aspirations to inspire other Asian entrepreneurs in the food industry. Their candid reflections on success, setbacks, and cultural legacy are truly compelling.

Vincent and Andrew Kitirattragarn are the co-founders of Dang Foods, an Asian-American snack phenomenon recognized for its coconut chips and rice crackers. They delve into their unique journey, from childhood meals in a Thai-Chinese household to launching their brand in 2011. Expect tales of culinary inspiration, challenges of entering a competitive market, and humorous insights on iconic product flops. Their story underscores the importance of feedback in innovation and the surprising lessons learned from market missteps.