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How I Built This with Guy Raz
The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods
Nov 2, 2023
41:20
Snipd AI
Vincent and Andrew Kitirattragarn, co-founders of Dang Foods, discuss the challenges after their departure, navigating changes in consumer demand, and resources that helped their mental health. They explore the emotional struggle of letting go, winding down the business, seeking therapy, and their plans for the future. They also reflect on their journey, the value of failure, and gratitude for their brand's impact.
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Quick takeaways
- Understanding product-market fit and consumer needs is crucial for a successful brand.
- Building a well-rounded team and strong operations are essential for supporting a brand's growth and success.
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Lessons from Dang Foods
Dang Foods, an Asian-inspired snack food brand, faced challenges during the pandemic that led to difficult decisions. One key lesson learned was the importance of focusing on product-market fit, understanding consumers and their needs. Another lesson was the need for a well-rounded team and strong operations to support a successful brand. Spending too much on marketing and demos too early was identified as a mistake. Overall, the founders emphasized the value of failure and the importance of resilience and learning from setbacks.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode