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The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods

How I Built This with Guy Raz

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Navigating Change: From Closure to Opportunity

In this chapter, the speakers share the emotional challenges of halting inventory orders and selling off assets due to pandemic-related supply chain issues. They discuss their journey of letting go, seeking authenticity, and supporting one another through tough times, while also exploring a pivotal investment in a small brand that thrived during the crisis. Additionally, a chance holiday party encounter leads to a successful brand transition, preserving its legacy and connecting with loyal customers.

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