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eCommerce Fuel
The Most Interesting eComm Entrepreneur in Canada?
Dec 6, 2024
Matthew Timmins, the innovative mind behind LevaSleep.com, discusses how live chat transformed customer interactions and boosted sales from $10,000 to $150,000 monthly. He shares insights on leveraging technology and AI to enhance retail efficiency and customer engagement, particularly in the mattress industry. Timmins narrates personal survival tales and addresses challenges in maintaining in-person interactions while operating multiple stores with minimal staff. He also explores customer acquisition costs and the importance of personalized email marketing strategies.
01:03:18
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Quick takeaways
- Implementing live chat dramatically boosted LevaSleep's sales from $10,000 to $150,000 a month by enhancing customer engagement.
- AI technology was utilized to analyze sales calls, improving team productivity and enabling data-driven training for sales staff.
Deep dives
Transforming Live Chat Sales
Implementing a live chat system dramatically increased sales, with one member sharing how his business grew from $10,000 to $150,000 a month. The key was to make live chat accessible and effective during a period where in-store sales were halted due to COVID restrictions. By engaging potential customers and providing real-time assistance, they could guide customers through the buying process. This approach helped improve customer experience and conversion rates significantly.
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Listen to the best highlights from the podcasts you love and dive into the full episode