eComFuel

The Most Interesting eComm Entrepreneur in Canada?

Dec 6, 2024
Matthew Timmins, the innovative mind behind LevaSleep.com, discusses how live chat transformed customer interactions and boosted sales from $10,000 to $150,000 monthly. He shares insights on leveraging technology and AI to enhance retail efficiency and customer engagement, particularly in the mattress industry. Timmins narrates personal survival tales and addresses challenges in maintaining in-person interactions while operating multiple stores with minimal staff. He also explores customer acquisition costs and the importance of personalized email marketing strategies.
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ANECDOTE

Coyote Attack

  • Matthew Timmins was attacked by a pack of coy-wolves while running at night.
  • He escaped by flagging down a passing car.
INSIGHT

Niche Focus

  • LevaSleep differentiates itself by specializing in adjustable beds and manufacturing its own bases.
  • This allows for higher average order values and competitive pricing.
ADVICE

Live Chat Investment

  • Prioritize live chat and invest in training highly skilled chat agents.
  • The difference between top and average chat agents can be as high as 10x.
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