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The Most Interesting eComm Entrepreneur in Canada?

eComFuel

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Survival Stories and Mattress Markets

This chapter recounts a dramatic personal encounter with a coyote during a late-night run, highlighting the unpredictability of nature and the seriousness of rabies. It transitions into a discussion about the challenges and strategies in the mattress industry, particularly focusing on adjustable beds. The chapter concludes with insights on warranty offerings and their impact on consumer perceptions in a competitive market.

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