Matthew Timmins, the innovative mind behind LevaSleep.com, discusses how live chat transformed customer interactions and boosted sales from $10,000 to $150,000 monthly. He shares insights on leveraging technology and AI to enhance retail efficiency and customer engagement, particularly in the mattress industry. Timmins narrates personal survival tales and addresses challenges in maintaining in-person interactions while operating multiple stores with minimal staff. He also explores customer acquisition costs and the importance of personalized email marketing strategies.