Built to Sell Radio Ep 421 How to Create Recurring Revenue with Robbie Kellman Baxter
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Dec 22, 2023 
Leading expert on subscription models, Robbie Kellman Baxter, discusses the significance of recurring revenue and subscription models across various industries. They explore successful examples, transition strategies, and the benefits of membership models. The conversation also covers segmenting subscription models, churn rates, retention strategies, and the challenges of creating a forever promise.
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Recurring Revenue Applicability
- Almost any business can use subscriptions if they want long-term customer relationships.
- Focus on the customer's ongoing problem or goal, not just a one-time transaction.
Reframing the Problem
- Reframe the problem you're solving to be ongoing, not one-time.
- Shift from selling wedding dresses to providing outfits for any special occasion.
Bundling Services
- Bundle services to address recurring customer needs.
- Chiropractors can offer stretching classes, regular adjustments, and community support.