Ep 421 How to Create Recurring Revenue with Robbie Kellman Baxter
Built to Sell Radio
Understanding Churn Rates and Retention in B2B and B2C Models
This chapter explores the concept of churn rates in B2B and B2C models, highlighting the differences and discussing strategies for managing retention and acquisition. Examples of businesses with different forever promises are shared, and the importance of fixing issues causing unacceptable churn is emphasized.
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