SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders ICONIQ 2024 State of Go-to-Market Benchmark Report
Aug 21, 2024
Dave Kellogg, a veteran in customer acquisition cost, and Ray Rike, a B2B SaaS growth strategist, dive into the key insights from the ICONIQ 2024 State of Go-to-Market Benchmark Report. They discuss troubling growth rate trends, especially for smaller companies. The duo analyzes the critical metrics like pipeline coverage ratios and conversion rates, emphasizing the need for a qualified pipeline over simply chasing higher ARR. They provide actionable insights for SaaS executives to optimize revenue growth amid evolving market challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Insights into the 2024 State of Go-to-Market Benchmark Report
01:32 • 2min
SaaS Growth Metrics Analysis
03:19 • 8min
Analyzing Pipeline Coverage Ratios and Methodological Concerns
10:58 • 3min
Understanding Pipeline Coverage and Sales Metrics
13:48 • 3min
Navigating Product-Led Growth Metrics
16:48 • 8min