ICONIQ 2024 State of Go-to-Market Benchmark Report
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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SaaS Growth Metrics Analysis
This chapter examines the evaluation of benchmark data in the context of SaaS company performance, highlighting the need for a comprehensive understanding of growth metrics. It focuses on the Year-over-ARR growth trends, particularly discussing the sharp decline in growth rates for smaller companies while larger cohorts remain relatively stable. The speakers also address ambiguities in reporting new logo velocity and the implications of these metrics on the interpretation of SaaS success.
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