SaaS Talk™ with the Metrics Brothers  cover image

ICONIQ 2024 State of Go-to-Market Benchmark Report

SaaS Talk™ with the Metrics Brothers

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Analyzing Pipeline Coverage Ratios and Methodological Concerns

This chapter delves into the challenges of accurately measuring pipeline coverage ratios for account executives, focusing on the gaps between set quotas and actual performance. It critiques current methodologies and emphasizes the importance of critically assessing the quality of benchmark data used in these evaluations.

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