3min chapter

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

ICONIQ 2024 State of Go-to-Market Benchmark Report

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

CHAPTER

Understanding Pipeline Coverage and Sales Metrics

This chapter emphasizes the significance of maintaining a qualified sales pipeline as opposed to just focusing on annual recurring revenue (ARR). The discussion covers optimal pipeline coverage ratios and explores the implications for different sales strategies, highlighting that more pipeline isn't always better.

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