The WARC Podcast Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends
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Dec 12, 2024 In this insightful discussion, Alex Jenkins, Editorial Director at Contagious, delves into AI's transformative role in creativity and marketing, exploring the balance between automation and human touch. Ali Hanan, CEO of Creative Equals, tackles the pressing challenges of DEI in marketing amidst activism, emphasizing the importance of inclusivity. Kian Bakhtiari, founder of The People, shares compelling insights into Gen Z's nostalgic tendencies and their impact on consumer behavior, revealing how brands can connect meaningfully with this unique generation.
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AI's Impact on Creativity
- AI is changing creativity by enabling speech-to-creation in various fields.
- This raises questions about automation's impact on creative jobs and processes.
Coca-Cola's AI Christmas Ad
- Coca-Cola's AI-remade Christmas ad sparked divided opinions but performed well in System 1 testing.
- Its success may stem from nostalgia for the original, non-AI version.
Pot Noodle's Slurping Ad
- Pot Noodle's intentionally divisive ad featuring loud slurping led to complaints and even death threats.
- The brand leveraged the controversy creatively, resulting in a 25% sales spike.
