4min chapter

The WARC Podcast cover image

Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends

The WARC Podcast

CHAPTER

AI's Role in Creative Marketing

This chapter explores how artificial intelligence is transforming marketing and creativity, highlighting its role in automating processes like content creation and music production. It examines the partnership between AI and human creativity, discussing both the benefits and challenges of incorporating AI into advertising strategies.

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