Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends
The WARC Podcast
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Navigating Creative Bravery in Marketing Strategies
This chapter delves into the balance between risk-taking and strategy in marketing, spotlighting campaigns like 'Choose Uber' and the controversial 'Pot Noodle' ad. It emphasizes the necessity of understanding consumer responses and building trust in client-agency dynamics.
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