Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends
The WARC Podcast
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Gen Z Nostalgia: A Look Backward with Hope
This chapter delves into the nostalgia-driven behaviors of Gen Z consumers, shaped by their experiences in a precarious world. It examines their unique longing for past cultural trends and the implications for brands to engage with this sentiment while fostering innovation.
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