Lawyerist Podcast Practice Smarter, Not Harder: 411 Tips for Modern Lawyers, with Jordan Couch
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Nov 13, 2025 In this conversation with Jordan Couch, a partner at Palace Law and author of 411 Tips for Solo and Small Firm Lawyers, listeners gain valuable insights into modern legal practice. Jordan stresses the importance of niching down and exceptional client service. He shares strategies for handling client frustrations and discusses the concept of ongoing trials in every lawyer's practice. Creativity in writing is emphasized, along with the need for firms to create memorable experiences. He encourages rethinking legal services to prioritize client emotions and satisfaction.
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Pick Your Lane
- Pick a narrow practice area and commit to it instead of saying you'll do everything.
- Being specific makes you easier to hire and lets you build expertise faster.
Obsess Over Client Service
- Treat law practice as a service business and obsess over quality and communication.
- Delivering excellent client service differentiates you in a profession many clients distrust.
Sell Respectfully
- Learn to sell your services respectfully rather than using hard-sell tactics.
- If a caller reached out, identify needs and explain your offer; don't pressure them.
