Jordan Couch

In this conversation with Jordan Couch, a partner at Palace Law and author of 411 Tips for Solo and Small Firm Lawyers, listeners gain valuable insights into modern legal practice. Jordan stresses the importance of niching down and exceptional client service. He shares strategies for handling client frustrations and discusses the concept of ongoing trials in every lawyer's practice. Creativity in writing is emphasized, along with the need for firms to create memorable experiences. He encourages rethinking legal services to prioritize client emotions and satisfaction.