The Town with Matthew Belloni ‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie
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Jul 29, 2024 
Asad Ayaz, Disney’s chief brand officer and president of marketing, chats about the groundbreaking release of ‘Deadpool & Wolverine,’ Disney's first R-rated Marvel film. He dives into innovative marketing strategies, balancing edginess with broader audience appeal. The conversation includes the art of teasing without spoilers and the unique challenges of marketing within the MCU. Plus, they reflect on the evolving film landscape and share insights on igniting interest in upcoming releases like M. Night Shyamalan's latest endeavor.
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Taylor Swift's *Deadpool* Boost
- Taylor Swift posted about Deadpool, boosting its visibility.
- This was organic due to her friendship with Blake Lively and Ryan Reynolds.
Spoiler Strategy
- Carefully debate which spoilers to reveal when marketing a film.
- Sometimes, revealing a surprise cameo can boost a struggling campaign.
Hidden Cameos
- A Deadpool trailer featuring John Favreau's Happy Hogan was cut to avoid spoilers.
- The character Lady Deadpool's full appearance was also held back until later in the campaign.