Navigating Marketing Challenges for an R-Rated Marvel Film

Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculus for Disney from a marketing side, and how the third installment of 'Deadpool' made more money than its two predecessors. They also discuss broader topics, including how early you should start marketing a film, deciding what spoilers to leak in the lead-up to a movie, how to approach the MCU’s recent struggles as a film franchise from a marketing standpoint, and much more (02:49). Matt finishes the show with an opening box office prediction for M. Night Shyamalan’s ‘Trap’ (28:02).

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Host: Matt Belloni

Guest: Asad Ayaz

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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