Asad Ayaz

Asad Ayaz, Disney’s chief brand officer and president of marketing, chats about the groundbreaking release of ‘Deadpool & Wolverine,’ Disney's first R-rated Marvel film. He dives into innovative marketing strategies, balancing edginess with broader audience appeal. The conversation includes the art of teasing without spoilers and the unique challenges of marketing within the MCU. Plus, they reflect on the evolving film landscape and share insights on igniting interest in upcoming releases like M. Night Shyamalan's latest endeavor.