‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie
The Town with Matthew Belloni
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Marketing Marvel: Deadpool's Edge
This chapter discusses the innovative marketing strategies behind Disney's first R-rated Marvel film, 'Deadpool,' highlighting the collaborative efforts between the marketing team and the cast. It reflects on the challenges of merging Deadpool's unique humor with Disney's brand identity while fostering fan engagement through creative promotions. The chapter also explores the current state of the Marvel Cinematic Universe, emphasizing the need for distinctive marketing approaches for each project to reignite audience interest.
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