‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie
The Town with Matthew Belloni
00:00
Marketing Deadpool: Balancing Edginess and Accessibility
This chapter explores the innovative marketing strategies employed for the R-rated 'Deadpool' film within the MCU, emphasizing the importance of maintaining the character's essence and irreverent tone. It discusses the collaboration between Fox and Marvel's marketing teams, the challenge of targeting a broader audience while respecting the film's R rating, and how promotional tactics were designed to capture audience interest. The chapter also highlights the evolving landscape of film marketing and the necessity of creativity in adapting to audience behavior in the digital age.
Transcript
Play full episode
