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- Creativity emerged as a social value during the Cold War, with original thinking becoming important to distinguish American values.
- The concept of creativity was democratized and commodified, becoming a cultural value and a marketable asset.
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The Emergence and Definition of Creativity
Creativity was historically tied to the ability to create something new and valuable, and it was perceived as a human trait. The idea of creativity emerged in the mid-20th century, fueled by anxieties about technology and conformity. It became a buzzword in Western culture as a way to distinguish American values as unique and superior, particularly during the Cold War period. Creativity was seen as a solution to societal challenges and was marketed as a means to individual fulfillment and success. However, the concept of creativity was also shaped by economic interests, as businesses saw it as a way to foster innovation and extract valuable ideas from employees.
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