Negotiate Anything

Jonathan Mahan: Why Traditional Sales Training is Failing You

Nov 15, 2024
Jonathan Mahan, co-founder of The Practice Lab, is an innovative force in sales training, applying concepts from diverse disciplines to boost performance. He discusses how intentional practice is key to mastering negotiation skills. Mahan likens skill-building in negotiation to training in sports, emphasizing the importance of empathy and emotional control. He introduces four types of practice—mental, specific, situation, and skills—and shares practical applications for honing these abilities in everyday scenarios, including engaging with children and handling sales objections.
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