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Jonathan Mahan: Why Traditional Sales Training is Failing You

Negotiate Anything

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Mastering Negotiation through Intentional Practice

This chapter highlights the significance of intentional practice and structured feedback in enhancing negotiation skills. It details four key types of practice: situation practice, word practice, skills practice, and mental practice, each tailored to develop effective communication capabilities. Additionally, it offers practical exercises and strategies to foster empathy and curiosity, ultimately preparing individuals for various sales and negotiation scenarios.

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