

Dr David R. Hamilton | Why Woo-Woo Works (Audiobook Excerpt)
11 snips Sep 21, 2021
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Mind Over Matter
- The placebo effect, often dismissed as "all in the mind," demonstrates belief's biological impact.
- This effect, where inactive treatments produce real changes, highlights the mind's power over the body.
The Power of Belief
- Studies show placebos can have varying effects based on belief, like pain relief or increased pain.
- Even color, as seen with blue and pink pills, can influence placebo effectiveness due to associated beliefs.
Packaging Matters
- Packaging influences placebo effectiveness; branded placebos outperform unbranded ones.
- This explains why some believe brand-name painkillers work better despite containing the same drug as generics.