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Think Like an Owner
Craig Fuller - Acquiring Flying Magazine and Building a Media Playbook - Ep.250 [Replay]
Nov 19, 2024
Craig Fuller, founder of FreightWaves and recent acquirer of Flying Magazine, shares his remarkable journey from a family trucking business to the forefront of media and data in freight. He delves into the birth of FreightWaves, discussing the vital role of unique content and networking in building a successful media brand. Fuller reveals his plans to revitalize Flying Magazine, emphasizing the significance of engaging storytelling in today’s digital landscape and the important balance between journalism and marketing.
59:00
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Quick takeaways
- Craig Fuller highlights the importance of persistence and adaptability in media strategy, noting that real-time events can significantly drive audience engagement.
- He stresses the necessity of building strong networks and mentorships in new industries, illustrating how strategic relationships can catalyze business growth.
Deep dives
Founding FreightWaves: Transition from Family Business to Media Entrepreneur
Craig Fuller shares his journey from working in his family's trucking business to founding FreightWaves, a data and media company focused on freight and supply chains. Growing up in a successful entrepreneurial family, he learned valuable lessons about running a business but ultimately distanced himself from the family legacy to carve his own path. Despite lacking prior media experience, he leveraged his deep understanding of trucking and logistics to identify a gap in the market for freight data and insights. His background in technology and finance allowed him to blend these elements and create a successful company that now boasts significant revenue and growth.
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