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Craig Fuller - Acquiring Flying Magazine and Building a Media Playbook - Ep.250 [Replay]

Think Like an Owner

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Revitalizing Flying Magazine: A Journey Through Aviation Media

This chapter explores the rich history and personal significance of Flying Magazine in the aviation community, as well as the challenges facing print media in today's digital landscape. The speaker shares their bold initiative to acquire the magazine and emphasizes the importance of timely, engaging content delivery to attract a passionate audience. It also highlights the interplay between journalists and marketers, advocating for authentic storytelling to enhance brand value and audience connection.

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