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Craig Fuller - Acquiring Flying Magazine and Building a Media Playbook - Ep.250 [Replay]

Think Like an Owner

CHAPTER

Building a Media Brand: Insights and Challenges

This chapter explores the importance of seeking advisors and networking when starting a business in an unfamiliar industry. It recounts early struggles with public relations and the shift towards creating original content to engage audiences, ultimately leading to the successful launch of a media brand. The discussion emphasizes resilience, strategic equity use, and the need for continual content innovation to sustain growth and capture attention in the competitive logistics sector.

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