Crucible Moments

HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath

43 snips
Oct 19, 2023
Founders of HubSpot, Brian Halligan and Dharmesh Shah, discuss how they revolutionized marketing with the concept of inbound marketing and turned their blog into a $20+ billion success. They share the story of founding HubSpot, focusing on small businesses, defying conventional wisdom, and their crucible moments in making key decisions for the company's growth and success.
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ANECDOTE

The Scouting Report

  • Brian Halligan tells a humorous story about meeting Darmesh Shah.
  • Darmesh's wife interviewed Brian at a party to see if they'd be compatible as friends.
INSIGHT

Inbound vs Outbound

  • Traditional marketing methods like cold calls and email lists were failing.
  • Darmesh Shah's blog, OnStartups, attracted significant organic traffic, demonstrating the potential of inbound marketing.
ADVICE

Define Your Enemy

  • When creating a new category, having a clear enemy helps define your position.
  • HubSpot used "inbound versus outbound" to clarify their value proposition.
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