Crucible Moments HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath
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Oct 19, 2023 
Founders of HubSpot, Brian Halligan and Dharmesh Shah, discuss how they revolutionized marketing with the concept of inbound marketing and turned their blog into a $20+ billion success. They share the story of founding HubSpot, focusing on small businesses, defying conventional wisdom, and their crucible moments in making key decisions for the company's growth and success.
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The Scouting Report
- Brian Halligan tells a humorous story about meeting Darmesh Shah.
- Darmesh's wife interviewed Brian at a party to see if they'd be compatible as friends.
Inbound vs Outbound
- Traditional marketing methods like cold calls and email lists were failing.
- Darmesh Shah's blog, OnStartups, attracted significant organic traffic, demonstrating the potential of inbound marketing.
Define Your Enemy
- When creating a new category, having a clear enemy helps define your position.
- HubSpot used "inbound versus outbound" to clarify their value proposition.