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HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath

Crucible Moments

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HubSpot's Pricing Model and Shift Towards CRM

This chapter discusses the importance of the pricing model for a company, HubSpot's journey in determining their pricing model, and their shift towards developing a CRM. It highlights the flaws in their initial pricing model, the decision to charge based on the number of contacts, and their strategic move into the CRM market.

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