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14min chapter
HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath
Crucible Moments
HubSpot's Pricing Model and Shift Towards CRM
This chapter discusses the importance of the pricing model for a company, HubSpot's journey in determining their pricing model, and their shift towards developing a CRM. It highlights the flaws in their initial pricing model, the decision to charge based on the number of contacts, and their strategic move into the CRM market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode