
HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath
Crucible Moments
The Decision to Target SMBs
The hosts discuss HubSpot's first crucible moment and the decision to pursue small and medium-sized businesses despite investor advice. They believed in addressing the SMB market's needs and identified a blue ocean opportunity. The chapter also emphasizes the benefits of building an SMB product and the importance of simplicity.
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