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HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath

Crucible Moments

CHAPTER

The Decision to Target SMBs

The hosts discuss HubSpot's first crucible moment and the decision to pursue small and medium-sized businesses despite investor advice. They believed in addressing the SMB market's needs and identified a blue ocean opportunity. The chapter also emphasizes the benefits of building an SMB product and the importance of simplicity.

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