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HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath

Crucible Moments

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The Decision to Target SMBs

The hosts discuss HubSpot's first crucible moment and the decision to pursue small and medium-sized businesses despite investor advice. They believed in addressing the SMB market's needs and identified a blue ocean opportunity. The chapter also emphasizes the benefits of building an SMB product and the importance of simplicity.

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