The Great Battlefield Effective Paid Media with Myles Bugbee of Persuasion and Pixels
Sep 27, 2024
Myles Bugbee, a political digital strategist and founder of Persuasion and Pixels, shares insights into modern political campaigning. He discusses the shift from traditional strategies to real-time audience engagement and the impact of technology on messaging. Myles emphasizes the significance of viewer attention in digital ads and explores the pros and cons of in-house versus outsourced media buying. His experiences during the COVID-19 pandemic highlight innovative voter engagement tactics and the importance of adaptability in the ever-evolving political landscape.
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Career Beginnings
- Myles Bugbee's career began with an internship at GMMB during the 2012 election.
- He gained experience in transforming political messages into media for voters.
Career Advice for Young People
- Focus on who you work with rather than who you work for.
- Find colleagues willing to share insights and wisdom.
Early Influences
- Myles grew up in Oregon, witnessing the "Timber Wars" and developing an early interest in environmental issues.
- His mother's political involvement further influenced his path.