2min chapter

The Great Battlefield cover image

Effective Paid Media with Myles Bugbee of Persuasion and Pixels

The Great Battlefield

CHAPTER

Navigating Digital Campaigning in Uncertain Times

This chapter explores the speaker's experiences as a digital director in political campaigning, emphasizing the significance of outcome metrics despite the challenges posed by the COVID-19 pandemic. It also examines the limitations of digital communication and innovative strategies for voter engagement during this period.

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