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3min chapter
Effective Paid Media with Myles Bugbee of Persuasion and Pixels
The Great Battlefield
The Impact of Viewer Attention on Digital Advertising Effectiveness
This chapter delves into the critical role of viewer engagement duration in digital advertising and its impact on persuasion. The discussion contrasts traditional broadcast ads with digital formats, stressing the importance of message optimization to effectively connect with audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode