Myles Bugbee, a political digital strategist and founder of Persuasion and Pixels, shares insights into modern political campaigning. He discusses the shift from traditional strategies to real-time audience engagement and the impact of technology on messaging. Myles emphasizes the significance of viewer attention in digital ads and explores the pros and cons of in-house versus outsourced media buying. His experiences during the COVID-19 pandemic highlight innovative voter engagement tactics and the importance of adaptability in the ever-evolving political landscape.