Myles Bugbee

In this engaging conversation, digital strategist Myles Bugbee discusses the alarming issue of digital ad waste and its impact on elections. As the founder of the Receipts tool, he outlines how this innovative diagnostic tool can expose hidden costs and improve transparency in media buying. Myles shares insights on industry vulnerabilities like fee stacking and fraud, while emphasizing the importance of quality inventory to reach persuadable voters. With compelling case studies and actionable advice, he highlights how Receipts can revolutionize campaign spending.

Myles Bugbee, founder of Persuasion & Pixels and a political digital advertising expert, reveals how campaigns are losing money to middlemen in the digital ad world. He shares insights on maximizing ad spend efficiency and highlights the importance of transparency in programmatic buying. Bugbee emphasizes steps campaigns can take to avoid wastage and discusses the current dynamics in Republican and Democratic strategies. The conversation also touches on the candidacy of Tejano star Bobby Pulido and other political shifts in Georgia.

Myles Bugbee, a political digital strategist and founder of Persuasion and Pixels, shares insights into modern political campaigning. He discusses the shift from traditional strategies to real-time audience engagement and the impact of technology on messaging. Myles emphasizes the significance of viewer attention in digital ads and explores the pros and cons of in-house versus outsourced media buying. His experiences during the COVID-19 pandemic highlight innovative voter engagement tactics and the importance of adaptability in the ever-evolving political landscape.