Navigating In-House vs Outsourced Media Buying

This chapter examines the trade-offs between in-house media buying and outsourcing to agencies in the advertising sector, focusing on cost reduction and ad efficiency. It also highlights the journey of a founder who established a consulting firm to enhance media strategies, especially in voter engagement through targeted campaigns. Additionally, the chapter addresses the dynamics of search advertising, client acquisition in a competitive landscape, and the necessity for accountability in ad spending.