IndieGameBusiness®
Effective Game Marketing Strategies | Guy Costantini
Sep 27, 2024
In this engaging discussion, Guy Costantini, CEO and co-founder of an innovative game studio, shares his insights on effective marketing for indie games. He emphasizes the crucial role of marketing alongside development, recommending that studios allocate 20-30% of their budget to this area. Guy delves into community-driven marketing strategies, the balance between funding development and promotion, and the nuances of different game categories like indie and AAA. He also highlights opportunities across various platforms and the importance of understanding your audience.
01:03:17
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Quick takeaways
- Early marketing involvement in game development is crucial for visibility and can significantly influence sales and success.
- Engaging with a gaming community through social media and forums fosters loyalty and provides valuable feedback for indie developers.
Deep dives
The Importance of Early Marketing in Game Development
Effective marketing should begin early in the game development process, rather than when the game is already completed. Many game developers underestimate the significance of marketing and only consider it at the end, which often leads to poor visibility and sales. It is recommended that developers allocate a marketing budget equal to or greater than the development budget to ensure their game reaches its target audience. Marketing is not a secondary consideration; it is an essential component that can significantly impact a game's success in a crowded market.
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