In this engaging discussion, Guy Costantini, CEO and co-founder of an innovative game studio, shares his insights on effective marketing for indie games. He emphasizes the crucial role of marketing alongside development, recommending that studios allocate 20-30% of their budget to this area. Guy delves into community-driven marketing strategies, the balance between funding development and promotion, and the nuances of different game categories like indie and AAA. He also highlights opportunities across various platforms and the importance of understanding your audience.