Navigating Game Development Categories

Join us for an insightful conversation with Guy Costantini, the CEO and co-founder of a new, unannounced studio focused on creating PC and console games. Guy shares his expertise on the critical aspects of marketing your indie game, ensuring it's seen by the right audience without breaking the bank.

We explore the differences between indie, III, AA, and AAA games, as well as the distinctions among mobile, PC, console, and VR platforms. Guy highlights global marketing and publishing opportunities, diving deep into key marketing categories such as market research, brand strategy, creative services, and physical & digital distribution.

Guy also delves into community-driven marketing for GAAS and other games, effective use of social communication channels, PR strategies, and the balance between paid and unpaid media. He discusses partner marketing, the advantages of different game stores (Steam, Epic, GOG, GreenManGaming, Humble, etc.), and how to allocate budgets across these categories effectively.

Moreover, Guy addresses the balance between funding development and marketing, the role of transmedia in marketing, and when it can be beneficial versus distracting.

Social Media:

Twitter: Guy Costantini on Twitter

LinkedIn: Guy Costantini on LinkedIn

#IndieGameBusiness #GameMarketing #IndieGames #GameDevelopment #MarketingStrategy #CommunityMarketing #PR #PaidMedia #GamePublishing #GamingIndustry #Transmedia #PCGames #ConsoleGames #MarketingBuzzwords